Conversations. Questions. Experiments.
Notes from conversations, experiments and problems that might be worth solving.
I regularly pick an industry, speak directly to the people running businesses in it, and try to understand the problems they actually face rather than guessing from the outside.
3 articles to explore.
Example draft: a proposed field note about the day-to-day problems behind running a pool-building business. Research and findings are still to be added.
View proposed article: What I learned from talking to Sydney pool buildersExample draft: questions to investigate about customer decisions, quoting and follow-up. This is a proposed topic, with no conclusions yet.
View proposed article: Why customers disappear after receiving a quoteExample draft: a proposed investigation into how lead quality, sales capacity and operations fit together. Evidence is still to be gathered.
View proposed article: When more leads aren’t actually the answer