Pool buildersExample draft

When more leads aren’t actually the answer

Example draft: a proposed investigation into how lead quality, sales capacity and operations fit together. Evidence is still to be gathered.

Not published

Lead generationBusiness operations

What I want to learn

Investigate when attracting more enquiries helps a business, and what needs to happen after an enquiry arrives. This example contains no measured outcomes or claims about interviews.

Questions worth investigating

How is a useful enquiry defined?
Where does an enquiry get stuck?
What limits the number of projects a business can take on?

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